We are Assaf Foundation

Patronage Members

His Highness (H.H.) Mahmoud Salah-Al-Din Assaf (Prince of Keserwan, Mamluk Sultanate of Salahadin) 

began his bilingual academic studies at King Khalid International School in Saudi Arabia, a High School of American Curriculum standards (2004).

He is a hereditary Royal Prince of the 7th century Assaf Dynasty (Banu Assaf, “Assaf” a Persian word meaning “genuine”) of the Mamluk Sultanate of the Persian Keserwan of Mount Lebanon (from 1306) and of Tripoli (from 1585). His long dynasty is one of the oldest of all Middle East.

He began his diplomatic career as Cultural Environment Trainer for the government contractor Akima based in Fort Irwin California (2008-2010), later promoted as Diplomatic Support Officer, providing expert translations and research for foreign relations (2013).

He served as Diplomatic Liaison and Interpreter, as a US Army Brigade Commander appointed at Fort Hood Texas, working in the Middle East (2013-2015), facilitating bilateral cooperation between Senior Command and Iraqi Diplomats.

In philanthropy he serves as: Ambassador at Large of the UN-registered Brotherhood of Dragons (since 2015) based in Vienna, holding Observer status in the UN Economic and Social Council, with diplomatic status and established diplomatic relations with the European Union and African Union; Humanitarian Ambassador for the World Service Authority (WSA) of the UN-registered Universal Human Rights Organisation (since 2016) founded in 1954 based in Washington DC, operating the successful World Citizenship Passport program. “Expanding his career into university management, he serves as Director of Education Services for multiple university-level educational institutions in the Middle East and Gulf Region, including for Sastra Angkor Institute (SAI) in Cambodia (since 2016), and the Peaceful Mind Foundation in India (since 2017).

He was also Senator of the Middle East Peace Program (from 2013 to 2016). Nowadays, His Highness is President of the Bactakleen BioTechnology for Anti-bacterial Nano Technology treatment system (since 2017), developing public health systems for supporting humanitarian socio-economic projects worldwide and Vicepresident of City University as well as Director-General of MENA.

His Excellency (H.E.) Prof. Sir Manuel Freire-Garabal y Núñez HOKC, LLB, MBA, PhDH, FRAS, FRSA, FRAI, MRSAI

(Santiago de Compostela, 1995) is a Spanish lawyer, diplomat, journalist and academic.

He holds a bachelor’s degree in Law from A Coruña University, he is graduated in Journalism from the National Journalists Association of Cuba in Exile and has an MBA in “International Construction Management” from the European University. He completed more than 300 courses and specialisations in business, management, education, health, or security from IVY league universities and top-ranked European Business Schools. He received two Doctor Honoris Causa Degrees in the field of diplomacy.

Since his beginnings in the educational field, he works in Law and Education research. Currently, he is a professor and senior advisor at various universities in Asia-Pacific and North America. He lectured and participated in events at the Davos World Economic Forum and universities such as MIT, Harvard, Oxford, or New York University. He has published nine books and more than sixty professional and scientific articles.

He is an elected fellow and member of several British and Irish Royal societies, and Spanish and American academies. He has stood out at an early age for been invited to collaborate in media at Harvard, Yale, Berkeley, MSNBC, Microsoft, Le Figaro, or Le Monde. He is a regular contributor to The Economic Times and The Times of India.

His Higher Education efforts have been developed in his project, Al-Khalifa Business School (AKBS), considered by some media as one of the fastest-growing internationally accredited learning institutes of 2020. AKBS is supported by some of the most respected family offices and UHNWI with headquarters in the Middle East. Nowadays he serves as the Chairman of the educational group Al-Khalifa Business School LLP.

He officially works in the field of diplomacy. He holds various commitments such as Special Envoy of the Republic of Madagascar’s Presidency, personal advisor of the former Assistant Secretary-General of the United Nations and former Prime Minister of Guinea (H.E. Lansana Kouyaté), or President of the Private Council of the Prince Mahmoud Salah Al-Din Assaf. 

He works in philanthropy, giving free education and resources to the Middle East and Africa. He is highly recognised for his remarkable contributions by organisations such as the IDPs National Centres of Iraq, the Pan African Leadership and Entrepreneurship Development Centre, or the UNESCO member FUNVIC. Because of his social impact he was included in many global ranked lists and has been highlighted and interviewed in media like Forbes, Cosmo, CNBC, CBS, ABC, or Fox News. Additionally, he is a recognised Honorary Ambassador to many organisations with consultative status at the United Nations and he is an active member of Lions International Club.

He holds different legitimated knighthoods given by religions and representatives for service to the royal houses and States heads. He has received high civil honours from the Russian Federation, the Russian Orthodox Church, the States of Arkansas and Kentucky and the local governments of Machu Picchu, Medley and North Miami Beach.





Villa Madi, Majdalyoun, 1600 Saida, LEBANON